Share on Facebook Tweet this Share If you’ve walked by a sneaker store in the last 20 years, chances are you saw a line of people shivering outside days in advance for the release of a limited edition pair of shoes. Whether it’s the chaotic crowds that formed for the last year, or the for the Air Jordans in the 1990s, camping out for new sneaker releases has become as deeply embedded in American tradition as the Super Bowl. However, with the evolution of social media and Web browsing, camping out is becoming antiquated, a counterproductive means to securing the most elusive sneakers on the market. The resale market for sneakers, valued at last year, is littered with insomniacs who have all the tips, tricks, and caffeinated beverages needed to round up dozens of pairs at a time, which they resell at high markups. With dozens of different premium sneakers released in the first four months of 2015 alone — including the Adidas and Kanye West’s Yeezy Boost collaboration — it’s time you learned a few tech-savvy tricks of the trade. Adidas Confirmed App Adidas released devices, the first footwear reservation app for its limited edition sneakers in anticipation of the Yeezy Boost release. The app allows users in a specified area to receive push notifications on their mobile device for sneaker releases and reserve sneakers. It also verifies your location in order to prevent automated bot systems from wiping the inventory clean before you get a chance to start. Finally, it gives those with confirmed reservations, information on where to pick up their shoes. Nike SNKR App Not to be upstaged by its three-stripe competitor, Nike also released its own app for its vast inventory of releases, back in February of this year. The app will send you a push notification when the new Lebron’s are 15 minutes from hitting the digital shelves. SNKRS also allows users to customize the list of future releases they wants updated news by simply tapping on an the array of choices. Search, personalize and purchase your favorite Nike sneakers from your phone. The, but an Android version is slated to hit the Google Play Store later this Spring. Twitter Notifications are vital in the sneaker hunt The tweets are always watching, and the commercial power of the house Twitter built is never more apparent than in the sneaker world. View and Download Adidas Micoach user manual. Watch Adidas Sprung Quick User Manual. Little intensity for as long as you like. Page 32: Starting A Free. Nike’s NikeStore Twitter account tweeted out a link to the highly anticipated final collaboration with Kanye West, Nike Air Yeezy II at 1 p.m. On February 9, 2014. Within 11 minutes all of the limited edition sneakers were sold out. Setting up your Twitter account to receive push notifications to your phone when brands’ Twitter accounts tweet out release links can be the difference between paying $245 for a special edition sneaker and donating a to your sneaker habit. Here are a few key Twitter accounts to follow to stay abreast of the latest releases of special edition shoes:, (PR Director of Nike), (Official Jordan brand Twitter account), (premier shoe retailer), and (premiere sneaker marketplace).
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